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gopro case
Worth a lookShows a sweet-spot price point ($22.45 avg), but soft demand (+2.5% this quarter) keeps it on the watch list.
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Price range
Great$9.70–$58.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$463K$463K/yr · 411K searches
Returns
Okay4.0%return rate — above 6% kills the launch gate
Review moat
Okay2,791.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch