53
gold backdrop
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-1.5% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$20.80avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.83–$57.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$316K$316K/yr · 467K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,001.37avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-1.5%90-day search growth — must beat 0% to launch