24
gateron milky yellow switches
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Review moat
Great311.78avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.57–$31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 62K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns