46
gate keypad
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$64.70avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good799.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$31.06–$153.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$202K$202K/yr · 39K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Signals High Price