37
garland hooks for mantle
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$424K$424K/yr · 952K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Price range
Okay$5.82–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,829.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.4%90-day search growth — must beat 0% to launch