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frozen stickers
Skip itPrices mostly outside the sweet spot ($4.33–$15.01) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great428.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 165K searches
Avg price
Bad$8.32avg listing price — sweet spot $15–$100
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.33–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100