51
frozen backdrop
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-23.1% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great466.15avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.85–$45.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 203K searches
Growth
Bad-23.1%90-day search growth — must beat 0% to launch