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floodlight camera

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High returns (6.6%) — this niche doesn't clear our bar today.

Market size 80Growth 42Conversion 22Competition 48Returns 19Price range 43Avg price 77Brand share 24Review moat 54Quality gap 73

Market size

Great$1.1M

$1.1M/yr · 699K searches

Avg price

Great$94.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,320.81

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$19.44–$208.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.6%

return rate — above 5% kills the launch gate

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