50
flat plug adapter
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Price range
Okay$4.96–$21.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 116K searches
Review moat
Bad5,131.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand