47
flat extension cord 6 feet
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Price range
Okay$6.18–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 149K searches
Review moat
Bad7,372.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-35.0%90-day search growth — must beat 0% to launch