35
fish finder bobber
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Good770.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$142.27avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Market size
Okay$211K$211K/yr · 59K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$85.30–$222.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price