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fingerprint cards
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Great398.27avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$4.03–$46.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 65K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch