Skip to content
54

film case

Worth a look

Shows a thin review moat (233 avg reviews), but a small market ($82K/yr) keeps it on the watch list.

Market size 20Growth 31Conversion 65Competition 73Returns 80Price range 74Avg price 87Brand share 47Review moat 88Quality gap 38

Review moat

Great232.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.82

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$6.09–$39.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Market size

Bad$82K

$82K/yr · 71K searches

Products