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fatboy tripod
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible20.22avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$372.54avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 61K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$72.69–$744.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.0%90-day search growth — must beat 0% to launch