35
fan splitter
Skip itPrices mostly outside the sweet spot ($4.30–$10.04) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,270.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$160K$160K/yr · 159K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.37avg listing price — sweet spot $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.30–$10.04cheapest to priciest tracked listing — scored on the share inside $15–$100