44
fan hub
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Price range
Good$5.13–$37.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good927.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$191K$191K/yr · 225K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.3%90-day search growth — must beat 0% to launch