41
extension cord with timer
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Price range
Great$9.76–$40.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$225K$225K/yr · 165K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,312.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-19.3%90-day search growth — must beat 0% to launch