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extension cord splitter
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Okay$6.42–$23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$264K$264K/yr · 196K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,783.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality