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extension cord 15 ft
Worth a lookShows searches that convert (14.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Market size
Good$798K$798K/yr · 433K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Price range
Good$5.74–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,824.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality