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Worth a lookShows searches that convert (14.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 904K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$6.99–$25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,222.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality