55
extension block
Worth a lookShows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Price range
Great$9.27–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Okay$139K$139K/yr · 90K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,602.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand