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Worth a lookShows a $2.0M/yr market, but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Market size
Incredible$2.0M$2.0M/yr · 958K searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$10.20–$32.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,606.91avg incumbent reviews — the moat a new listing must climb