55
ergonomic mechanical keyboard
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$981K$981K/yr · 882K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$102.08avg listing price — sweet spot $15–$100
Review moat
Good862.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Price range
Bad$27.94–$465.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale