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ergonomic gaming mouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 315K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$83.04avg listing price — sweet spot $15–$100
Price range
Great$65.09–$109.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,188.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand