26
epos
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$343K$343K/yr · 64K searches
Avg price
Good$177.18avg listing price — sweet spot $15–$100
Review moat
Okay1,988.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$165.71–$192.19cheapest to priciest tracked listing — scored on the share inside $15–$100