33
eoc
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible84.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$162.92avg listing price — sweet spot $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$17.63–$664.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 14K searches