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emp shield
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Good626.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.52avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$262K$262K/yr · 131K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.81–$426.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.1%90-day search growth — must beat 0% to launch