39
emp bag
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$68.20avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,120avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.64–$261.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$84K$84K/yr · 39K searches
Growth
Bad-55.4%90-day search growth — must beat 0% to launch