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emi filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$63.62avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,058.3avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$9.96–$166.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$226K$226K/yr · 71K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price