37
ellipal
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$78.65avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good783.18avg incumbent reviews — the moat a new listing must climb
Price range
Good$27.08–$147.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$202K$202K/yr · 30K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-43.0%90-day search growth — must beat 0% to launch