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elgato video capture
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$75.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$12.71–$207.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$224K$224K/yr · 81K searches
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,982.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad5.7%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand