54
electronic wipes
Worth a lookShows searches that convert (19.7% search→purchase), but soft demand (-6.4% this quarter) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.1M searches
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$4.84–$18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,311.86avg incumbent reviews — the moat a new listing must climb