40
eero wall mount
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.23avg listing price — sweet spot $15–$100
Review moat
Great354.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.03–$25.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 63K searches
Signals High Returns