46
echo show 15 stand
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.69avg listing price — sweet spot $15–$100
Price range
Great$8.53–$44.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good543.71avg incumbent reviews — the moat a new listing must climb
Market size
Good$752K$752K/yr · 404K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch