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dvd sleeves
Worth a lookShows low returns (1.1%), but a small market ($86K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.19–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,382.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 81K searches
Signals No Dominant Brand