37
dvd projector
Skip itHigh returns (10.0%) — this niche doesn't clear our bar today.
Avg price
Great$84.54avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Price range
Good$34.54–$145.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$130K$130K/yr · 80K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,130.1avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Returns
Bad10.0%return rate — above 5% kills the launch gate