45
dsp
Skip itPrices mostly outside the sweet spot ($51.87–$734.16) — this niche doesn't clear our bar today.
Review moat
Great342avg incumbent reviews — the moat a new listing must climb
Market size
Good$813K$813K/yr · 764K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$145.87avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$51.87–$734.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price