37
dry cabinet
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Incredible73.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$235.48avg listing price — sweet spot $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay$140K$140K/yr · 85K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$29.58–$558.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price