44
drop down projector screen
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Avg price
Good$120.94avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,047.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.25–$290.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$77K$77K/yr · 32K searches