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driveway alarm
Launch itA $1.7M/yr market growing +7.7% this quarter with returns at 3.3% — clears our launch bar.
Avg price
Incredible$42.53avg listing price — sweet spot $15–$100
Price range
Incredible$19.19–$70.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.7M$1.7M/yr · 979K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,434.21avg incumbent reviews — the moat a new listing must climb