44
douk audio
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Review moat
Great146.06avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$96.33avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$200K$200K/yr · 181K searches
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Price range
Bad$9.67–$421.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate