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door wedge stopper security
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$9.67–$34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,285.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 33K searches