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door stop alarm
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$7.11–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$368K$368K/yr · 369K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad4,508.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch