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door mount
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+124.2%90-day search growth — must beat 0% to launch
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$11.70–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,383avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 50K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand