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door alarm
Launch itA $1.5M/yr market growing +11.1% this quarter with returns at 4.0% — clears our launch bar.
Avg price
Great$22.28avg listing price — sweet spot $15–$100
Price range
Great$9.36–$72.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 1.6M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,957.43avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand