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Worth a lookShows searches that convert (11.7% search→purchase), but a deep review moat (17,304 avg reviews) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.60–$37.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$592K$592K/yr · 349K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,304.27avg incumbent reviews — the moat a new listing must climb