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document camera
Skip itPrices mostly outside the sweet spot ($29.78–$360.20) — this niche doesn't clear our bar today.
Avg price
Great$91.85avg listing price — sweet spot $15–$100
Market size
Great$864K$864K/yr · 426K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good970.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$29.78–$360.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price