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dji avata case
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$24.05–$77.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great164.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$56.22avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 6K searches