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dji avata 2 case
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$65.82avg listing price — sweet spot $15–$100
Review moat
Great411.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$23.33–$179.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 56K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-22.7%90-day search growth — must beat 0% to launch