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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 19Conversion 85Competition 17Returns 60Price range 80Avg price 79Brand share 8Review moat 36Quality gap 23

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.01–$36.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.72

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Good$427K

$427K/yr · 267K searches

Review moat

Okay2,887.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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